Be Veg! Go Green! Save the Planet!


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It’s time for the truth about meat to be brought to light. Animal agriculture and the consumption of animal products are destroying our planet and are the root cause of the most pressing challenges of our time.

We can no longer hide from the fact that meat is the single greatest contributor to the most prolific and deadly global health challenges, such as cardiovascular disease, diabetes and obesity.

We must recognize that meat is causing global starvation as we feed a third of all grain products to animals – over 7 times the amount used for biofuels – and as farmers in developing nations grow feed crop for animals rather than food crops for their fellow citizens.

And we must address the reality that meat and dairy are the leading causes of global warming, pushing our precious Earth beyond the tipping point to the point where it can no longer maintain life as we know it on our planet.

The facts and figures presented on this website are compiled using the latest research from leading climate scientists, governmental bodies, the United Nations, many independent organizations, and health professionals. They clearly show why we all need to stop producing and eating meat, and embrace a plant-based diet to live in optimal health, preserve our beautiful planet and ensure there is enough food and fresh water for all.